Pricing
Lofty Pricing (2026)
Honest look at what Lofty actually costs, what's included, and whether it's worth it.
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Lofty pricing at a glance
Custom
Starting price
Custom (typically $450+/mo for teams)
What you get with Lofty
- IDX websites
- CRM
- Lead gen
- AI assistant
- Transactions
Is Lofty worth the price?
Lofty is the 'everything' play for real estate teams: IDX website, PPC lead gen, smart CRM with AI assistants that text and qualify leads, plus transaction management. It's expensive and works best when you commit to the whole ecosystem rather than using it as a standalone CRM.
Best for: Real estate teams that want website, lead gen, and CRM in one platform.
Cheaper alternatives to consider
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Pricing FAQ
What is Lofty's starting price?+
Lofty starts at Custom. Full pricing: Custom (typically $450+/mo for teams).
Are there any hidden fees in Lofty?+
Lofty's listed price covers core features. Add-ons, payment processing, premium support, and per-user fees can increase the bill — check the pricing page on their site before signing up.
Can I get a discount on Lofty?+
Lofty often discounts annual billing vs. monthly. Sales teams may also offer promo pricing during demos.
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