CRM
Lofty
All-in-one real estate platform with CRM and lead generation
Visit Lofty 4.1 / 5
Reviewed by The Search Business Software Editorial Team Updated 2026-06-01
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Overview
Lofty is the 'everything' play for real estate teams: IDX website, PPC lead gen, smart CRM with AI assistants that text and qualify leads, plus transaction management. It's expensive and works best when you commit to the whole ecosystem rather than using it as a standalone CRM.
Pros
- True all-in-one: site + leads + CRM
- AI assistant qualifies leads automatically
- Strong team accountability dashboards
- Good mobile app
Cons
- Expensive vs standalone CRMs
- Best results require using their lead gen
- Contract commitments
Best for
Real estate teams that want website, lead gen, and CRM in one platform.
Key features
IDX websitesCRMLead genAI assistantTransactions
Industries Lofty supports
User reviews
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