CRM
GoHighLevel
All-in-one CRM, funnels, and automation built for agencies
Reviewed by The Search Business Software Editorial Team Updated 2026-06-01
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Overview
GoHighLevel replaced the ClickFunnels + Mailchimp + Calendly stack for thousands of small agencies. One login gets you pipelines, two-way SMS, email campaigns, landing pages, calendars, review requests, and call tracking. It's also white-labelable, so agencies resell it to clients.
Pros
- Replaces 4-6 separate tools for ~$97/mo
- Unlimited contacts on every plan
- Two-way SMS and missed-call text-back
- White-label SaaS mode for agencies
Cons
- Interface can feel cluttered
- Deliverability needs warm-up
- Support is chat-first and slow at times
Best for
Agencies and local service businesses that want CRM + marketing automation in one subscription.
Key features
CRM pipelinesEmail & SMSFunnelsCalendarsReputation management
Industries GoHighLevel supports
User reviews
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