Pricing
Klaviyo Pricing (2026)
Honest look at what Klaviyo actually costs, what's included, and whether it's worth it.
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Klaviyo pricing at a glance
Free
Starting price
Free up to 250 contacts; paid from $20/mo
Free trial available
What you get with Klaviyo
- SMS
- Segmentation
- Flows
- Analytics
Is Klaviyo worth the price?
Klaviyo's deep Shopify integration makes it the standard for DTC email and SMS. Strong segmentation, flows, and predictive analytics.
Best for: Ecommerce brands ready to invest in retention.
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Pricing FAQ
What is Klaviyo's starting price?+
Klaviyo starts at Free. Full pricing: Free up to 250 contacts; paid from $20/mo.
Are there any hidden fees in Klaviyo?+
Klaviyo's listed price covers core features. Add-ons, payment processing, premium support, and per-user fees can increase the bill — check the pricing page on their site before signing up.
Can I get a discount on Klaviyo?+
Klaviyo often discounts annual billing vs. monthly. Sales teams may also offer promo pricing during demos.
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