Migration guide
How to switch from Klaviyo to Omnisend
A step-by-step playbook for migrating your marketing data, team, and workflows from Klaviyo (Free) to Omnisend (Free).
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Why teams switch from Klaviyo to Omnisend
Klaviyo is strong on tight shopify integration and powerful segmentation, but teams often hit limits on pricing scales fast with list size. Omnisend addresses this — it's best for small-to-mid ecommerce stores that want proven automations without klaviyo's price.
From
Klaviyo
Free
To
Omnisend
Free
7-step migration plan
- 1
Export your data from Klaviyo (contacts, jobs, invoices, payments) as CSV files.
- 2
Sign up for Omnisend — most teams use the free trial to test the migration safely.
- 3
Clean your CSVs: dedupe contacts, standardize phone numbers, fix date formats.
- 4
Import customers and historical jobs into Omnisend. Match custom fields carefully.
- 5
Run Klaviyo and Omnisend in parallel for 1–2 weeks so your team can validate data.
- 6
Train your office staff and field crews on the new Omnisend workflows.
- 7
Cancel Klaviyo once you've confirmed all reporting and integrations work.
What you'll gain with Omnisend
- Pre-built ecommerce automation flows
- Email + SMS in one platform
- Cheaper than Klaviyo at small list sizes
- One-click product picker for Shopify
Ready to switch?
Start a free trial of Omnisend — most teams run it alongside Klaviyo for 1–2 weeks before fully cutting over.
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Frequently asked questions
How long does it take to switch from Klaviyo to Omnisend?+
Most teams complete migration in 1–3 weeks: data export, import/cleanup, team training, and a parallel-run period. Larger teams (10+ users) typically need 4–6 weeks.
Can I import my Klaviyo data into Omnisend?+
Omnisend accepts CSV imports for contacts, jobs, and invoices. Export from Klaviyo, clean the file, then import. Custom field mappings may require their support team for accounts >5,000 records.
Why switch from Klaviyo to Omnisend?+
Common reasons: small-to-mid ecommerce stores that want proven automations without klaviyo's price. Plus better pricing fit (Free vs Free) and feature differences in marketing.
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