Migration guide
How to switch from Omnisend to Klaviyo
A step-by-step playbook for migrating your marketing data, team, and workflows from Omnisend (Free) to Klaviyo (Free).
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Why teams switch from Omnisend to Klaviyo
Omnisend is strong on pre-built ecommerce automation flows and email + sms in one platform, but teams often hit limits on less analytical depth than klaviyo. Klaviyo addresses this — it's best for ecommerce brands ready to invest in retention.
From
Omnisend
Free
To
Klaviyo
Free
7-step migration plan
- 1
Export your data from Omnisend (contacts, jobs, invoices, payments) as CSV files.
- 2
Sign up for Klaviyo — most teams use the free trial to test the migration safely.
- 3
Clean your CSVs: dedupe contacts, standardize phone numbers, fix date formats.
- 4
Import customers and historical jobs into Klaviyo. Match custom fields carefully.
- 5
Run Omnisend and Klaviyo in parallel for 1–2 weeks so your team can validate data.
- 6
Train your office staff and field crews on the new Klaviyo workflows.
- 7
Cancel Omnisend once you've confirmed all reporting and integrations work.
What you'll gain with Klaviyo
- Tight Shopify integration
- Powerful segmentation
- Predictive LTV
Ready to switch?
Start a free trial of Klaviyo — most teams run it alongside Omnisend for 1–2 weeks before fully cutting over.
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Frequently asked questions
How long does it take to switch from Omnisend to Klaviyo?+
Most teams complete migration in 1–3 weeks: data export, import/cleanup, team training, and a parallel-run period. Larger teams (10+ users) typically need 4–6 weeks.
Can I import my Omnisend data into Klaviyo?+
Klaviyo accepts CSV imports for contacts, jobs, and invoices. Export from Omnisend, clean the file, then import. Custom field mappings may require their support team for accounts >5,000 records.
Why switch from Omnisend to Klaviyo?+
Common reasons: ecommerce brands ready to invest in retention. Plus better pricing fit (Free vs Free) and feature differences in marketing.
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