Head-to-head
Follow Up Boss vs HubSpot CRM
Side-by-side comparison of Follow Up Boss and HubSpot CRM for 2026. Winner overall: Follow Up Boss.
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4.7
Follow Up Boss is the most popular CRM for serious real estate teams.
- Best lead distribution rules
- Speed-to-lead automations
- Great mobile app
Starting price
$69/user/mo
Free trialVisit site
HubSpot CRM
CRM
4.6
HubSpot offers a free CRM with email, pipelines, and marketing automations.
- Generous free tier
- Easy to learn
- Huge integration ecosystem
Starting price
Free
Free trialVisit site
Follow Up Boss vs HubSpot CRM at a glance
| Feature | Follow Up Boss | HubSpot CRM |
|---|---|---|
| Starting price | $69/user/mo | Free |
| Category | CRM | CRM |
| Free trial | Yes | Yes |
| Rating | 4.7 / 5 | 4.6 / 5 |
| Best for | Real estate teams of 3+ agents. | Service businesses focused on lead capture and sales pipeline. |
Follow Up Boss pros
- Best lead distribution rules
- Speed-to-lead automations
- Great mobile app
Follow Up Boss cons
- Pricey per seat
- Reporting takes setup
HubSpot CRM pros
- Generous free tier
- Easy to learn
- Huge integration ecosystem
HubSpot CRM cons
- Paid hubs get expensive fast
- Not built for dispatching or invoicing
Follow Up Boss
From $69/user/mo
HubSpot CRM
From Free
Read full reviews: Follow Up Boss · HubSpot CRM