Head-to-head
Boulevard vs Square Appointments
Side-by-side comparison of Boulevard and Square Appointments for 2026. Winner overall: Boulevard.
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Boulevard
Booking
4.7
Boulevard is the premium booking platform for self-care businesses.
- Beautiful self-booking flow
- Card-on-file reduces no-shows
- Great analytics
Starting price
$235/mo
Free trialVisit site
Square Appointments
Booking
4.5
Square Appointments is a free online booking tool tied into Square's POS and payments.
- Free for solo operators
- Built-in payments and deposits
- Calendar + SMS reminders
Starting price
Free
Free trialVisit site
Boulevard vs Square Appointments at a glance
| Feature | Boulevard | Square Appointments |
|---|---|---|
| Starting price | $235/mo | Free |
| Category | Booking | Booking |
| Free trial | Yes | Yes |
| Rating | 4.7 / 5 | 4.5 / 5 |
| Best for | Multi-location spas and high-end salons. | Solo stylists, trainers, and small studios. |
Boulevard pros
- Beautiful self-booking flow
- Card-on-file reduces no-shows
- Great analytics
Boulevard cons
- High price for small studios
Square Appointments pros
- Free for solo operators
- Built-in payments and deposits
- Calendar + SMS reminders
Square Appointments cons
- Fewer industry-specific features
- Limited marketing automation
Boulevard
From $235/mo
Square Appointments
From Free
Read full reviews: Boulevard · Square Appointments